Untitled (Kitchen Cupboard) (2021)

This project, entitled Product Placement, looks to display the relationship between consumers and the commercial marketplace (the discourse in which commercial goods are bought and sold). The goal of the project is to allow viewers to consider how identity and culture are shaped by the insinuation of commercial products in domestic spaces. 
          An initial avoidance of compositional intervention was taken when “documenting” the cupboards to create a photographic representation of the selected domestic spaces that appears truthful and honest. The subsequent digital alteration of the photographs employed a commercially inspired approach that looked to supplement the original truthfulness of the photographs by introducing an idealistic perfection through lighting adjustments, geometry correction, color correction, and other digital adjustments.